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Research papers

Partners in innovation

This paper addresses innovative online qualitative research with pharmacists across Canada. The paper explores why innovation is crucial to business success and how companies can work together to foster new ideas; how an online methodology yielded...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Mike Gadd, Laurie Thompson, Rachelle Deshaies
November 28, 2004
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Citation

Gadd, Thompson and Deshaies (2004a, November 28). Partners in innovation. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/partners-in-innovation